Here's where I fess up: I'm a social media failure. I rarely use Twitter and post more on my personal Facebook page to catch up with family in Barbados or the UK, than I add anything to my author page. For all the advice which says authors should be actively using social media to promote our work, I give a half-hearted, grudging shrug. Sometimes I try the techniques suggested, but more often than not, it's a failure from the outset because I just don't believe it helps. I do nothing to promote Sultana through the usual social channels, yet it consistently sells well each month. Beyond the occasional monthly promotion on my website or mention of it on this blog, I don't talk about it. Yet people are finding the book, writing me, visiting my web pages and talking about the story in their reading groups. The social media pundits must forgive me for saying so, but the best promotion of an author's work is a good book. It isn't spamming each other every day with our latest reviews and "buy my book" pitches. Good social media usage is the same as conducting ourselves like normal people offline - would you ask someone to marry you one minute after the initial meeting? So, why DM people about buying your book as soon as they follow you on Twitter?
|Stop spamming your friends! If they like your book, they'll buy it.|
Go forth and be social! The right way.